Indigenous Audiences

aboriginal womenMedia owned and operated by Aboriginal and Torres Strait Islander communities is the means by which Australians are able to access and celebrate a dynamic culture.

Indigenous community media empowers communities to tell their stories and participate in the media thereby contributing to Indigenous self-determination.  It is the authentic, and most trusted, voice of the community.

The medium empowers contemporary communities to reflect a dynamic culture, hear new music, educate, give voice to community and reflect its views and people–opportunities not available via any other media. (Don Baylis, TEABBA) 

Radio

Local, Indigenous community radio is a guaranteed medium to reach diverse Aboriginal and Torres Strait Islander audiences, whether in remote, regional or urban locations.  As an effective means of communication, it has many strengths:

  • A natural fit for a culture rich in story-telling and song
  • Free and readily-accessible, even in the most remote locations
  • Messages can be tailored using Aboriginal talent and/or languages such as:

Alyawarr, Anindilyakwa, Anmatjerre, Burarra, Central Arrernte, Dhangu, Duhal, Eastern Arrernte, Gumatj, Gurrindji, Kalaw Lagaw Ya, Kriol (NT), Kimberley Kriol (WA), Kukatja, Kuuk Thaayorre, Luritja/Pintupi, Martu Wangka, Meriam Mir, Murrin Patha, Ngaanyatjarra, Noongar, Pitjantjatjara, Tiwi, TSI Kriol, Walmajarri, Wangkatha, Warumungu, Warlpiri, Western Arrernte, Wik Mungkan, Yankunytjatjara,Yolngu Matha and more.

  • Effective for audiences of lower English literacy and for whom English is not their first language
  • A cost-effective means of reaching diverse, and geographically-dispersed communities

Recent findings by McNair Ingenuity Research show that all consumers of Indigenous media want to hear about my own people and my community, to listen to Aboriginal music, and the medium makes me feel proud.  Matt Balogh of McNair Ingenuity presents research into listening to Aboriginal and Torres Straits Islander radio here:

Television and online

Indigenous Community TV reaches remote communities all over Australia via multiple platforms.  Music makes up 20% of programming and there’s a strong emphasis on programs for young Aboriginal Australians.  Unlike national television services, remote services broadcast content in the many Indigenous languages spoken by the viewers.

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