non-English Media - December 2010

Muslim Village appoints Spots & Space

Leading Australian website MuslimVillage.com.au has authorised specialist media representation company Spots & Space Pty Ltd to sell advertising on its behalf.  Launched in 2001 by Ahmed Kilani, as IslamicSydney.com, the website has recently been relaunched as www.muslimvillage.com.au.

General Manager of Spots & Space Pty Ltd, Daniel Laforest says: Muslim Village is the leading portal for Muslims in Australia – it has an excellent user interface, highly active forums, more than 10,000 members and a flow of constant and relevant, content.

Australia’s Muslim community is a diverse group of approximately 400,000 persons made up of people from Arabic, Afghan, Indonesian, Bosnian, Turkish, Pakistani, Malaysian and Lebanese backgrounds.  Through muslimvillage.com, the community can share news and views, as well as post, and access local classified advertising.   The Muslim community is united by their faith, and increasingly, mainstream companies are seeing the benefits of tailoring products and services to the needs of Muslim consumers.

One example is the so-called “halal” banking and insurance products to comply with Sharia law.  Fast food chains in Australia’s major capitals have been serving halal food for a long time now.  Similarly, airlines and tertiary education providers are keen to accommodate Muslim travellers and students.  Importantly the Muslim community are younger that the general population and this adds to their attractiveness as a “community of interest” for advertisers.