Street Press - December 2010

Street Press Drought Finally Over For Northern Queensland

With the demise of Cairns-based street press The Fly nearly five years ago, the people of Cairns, Townsville and Northern  Queensland have lacked for a local arts and entertainment guide.  That’s all changed with the launch of The Place, a free monthly paper with a print run of 32.000 distributed via 1150 outlets including venues, galleries, cafes, cinemas, TAFES and Universities.

Originally (and ambitiously launched as three separate titles– the paper recently relaunched as one title serving Cairns and Far North Queensland, Townsville and Mackay and inland.

The paper undertook a comprehensive survey of its readers in April 2010 and published the following results:

* 88% travel by plane to South East Queensland

* 50% work full time, while the rest work part-time/casual and/or attend university

* 63% purchased between 1 and 9 CDs in the last month

The Place has been successful in attracting advertising support from the local community and have now appointed Spots & Space to represent them national and for agency sales.  General Manager for Spots & Space, Daniel Laforest said: The Place is a very professional paper, well run and with a team who are committed to offering a range of marketing services to advertisers.  These services can include online promotion, poster distribution and e-blasts.  We are very happy to be working for The Place.  The fact that they’ve already put out 22 editions shows their staying power in this niche market.

With the addition of The Place, Spots & Space now represent 20 street press titles nationally and are well placed to assist advertisers to plan and excecute national campaigns.