According to the Australian Bureau of Statistics, in 2001 one in three homes spoke another language other than English in Sydney, while in Melbourne the ratio was one in four. But while the multicultural market continues to grow, ethnic media is still largely ignored by corporate advertisers.

There are many ethnic media outlets to choose from, with over 20 TV channels nationwide, 161 radio stations and 150 newspaper titles.

And while many advertisers may still need convincing, others such as Hutchison’s 3 and Westpac are reporting back continued successes in the targeted media campaigns they are pursuing through multicultural marketing.

Full Story http://www.bandt.com.au/articles/20/0C028A20.asp