Aboriginal and Torres Strait Islander-owned and operated media is a critical tool in communicating to a diverse, and geographically dispersed, Indigenous population.

The unique strengths of Indigenous radio make it the single most effective medium to reach Indigenous Australians.

* Bridging vast distances – instantly

* A continuous soundtrack to everyday life

* Seamless Indigenous content

* Radio, as a spoken word medium, is more effective for this audience, who on average have lower literacy levels than other Australians

*The only medium to broadcast in Aboriginal and Torres Strait Islander languages

* Radio, as a free medium is highly effective for this audience who, on average have lower income levels than other Australians

* Spoken word medium suits the Aboriginal and Torres Strait Islander tradition of oral history and storytelling

For more information: www.spotsandspace.com.au