Every night, more than 3 Million Hong Kong residents are glued to the top rating dramas on leading television channel TVBJ. “EU” is a cop show following the fortunes of two new graduates from the police academy, now on the beat in Hong Kong.  Thanks to Chinese Pay TV supplier TVB Australia, the same show is also available to the 250,000 Cantonese speakers living in Australia, in prime time.

According to the 2006 ABS Census, half a million Australians speak Mandarin or Cantonese at home. TVB’s Hong Kong-based parent company has implemented dedicated feeds of the three highest rating channels, solely for the Australian markets.  TVBJ and TVB News are in Cantonese, while TVB8 is the top rating news and entertainment channel in Mandarin.

TVB  Australia has recently appointed ethnic media sales rep Spots & Space as a sales representative for advertising.

Daniel Laforest, General Manager for sales representation company Spots & Space says: Chinese Pay TV offers advertisers a fantastic opportunity to book ads in the Chinese language equivalents of “Grey’s Anatomy” or “Australia’s Got Talent” – in prime time.  And because it’s a dedicated feed, ads are booked and scheduled locally and only seen in Australia, which means no waste for the advertiser.

Come the weekend, Chinese speaking audiences in Australia, enjoy high-rating games shows such as celebrity cooking show “Beautiful Cooking” and “Foodie Two Shoes”.  Both shows are based on cooking contests and are wildly popular.