TAKING YOUR BRAND TO THE STREETS!

Market-leading music and popular culture magazines. The quintessential weekly guide for 16-30 year olds interested in keeping in touch with local culture and international trends.

Young Australians who have grown up with the Internet no longer perceive value in paying for magazines and newspapers. The advertiser driven model of street press and other free publications makes these titles increasingly relevant.

* Targeting young Australians aged 16-30 years

* 50% are aged18-24

* 73% are singles living at home

* Large, audited circulations

* Must-read, comprehensive guides to ‘What’s On’

* Long-established, trusted publications

* Free distribution

* Competitive advertising rates

* 20+ titles in metropolitan and regional Australia

Retailers would be relieved to hear the result of ING Direct’s recently-released survey about the spending intentions of Generation Y consumers.

According to the survey of 1052 people, 18-24 year olds are ignoring news of economic doom and gloom, and are planning to spend more this year than last.
 
Street Press offers a cost-effective, targeted and immediate means of advertising to this demographic. Street press titles are published in every major capital across Australia as well as significant regional centres.

Readership of street press is high, with print runs of leading titles reaching 40,000 per week in Sydney, Melbourne, Brisbane and Perth.  Circulation peaks in the summer months around annual music festivals and when international music acts are touring the country.

Daniel Laforest, General Manager of national sales representation company Spots & Space says: Gen Y has the most splintered media consumption habits of any group. TV watching is declining, mainstream radio – ditto, newspaper and magazine circulations are in free fall.  Web usage is stratospheric, but if you have a local offer then you wouldn’t want to advertise on any national or global websites.  Our clients are putting together fantastic campaigns targeting 18-24 year olds with street press, youth radio and sometimes out of home.

Advertisers can take advantage of the local nature of street press to reach young consumers across Australia, by location. street press titles with one call.

Young Australians who have grown up with the Internet no longer perceive value in paying for magazines and newspapers. The advertiser-driven model of street press and other free publications makes these titles increasingly relevant.

While traditional newsstand publications are losing circulation, the number of specialist free titles continues to grow.

There are more than 20 street press titles in Australia with major centres supporting at least two, and often three, weekly titles.  Regional centres such as Newcastle, Sunshine Coast, Geelong and Canberra have their own local music paper.

In the Gay/Lesbian market there are local community papers in every major centre as well as freely distributed, national papers.  Brisbane alone has three gay publications.

Specialist free fashion newspapers occupy another niche and are aimed at fashion leaders living in major cities.

Fashion magazine Fashion Journal is a free quarterliy aimed at fashion-conscious young women.  Brisbane’s Map Magazine is distributed free directly to 40,000 households every month

Free to street publications make sense to advertisers looking for an alternative to mass media channels. With large circulations and close targeting by age, and location, Street Press advertising is highly relevant for companies seeking to maximise advertising ROI.